WHO WE ARE IS SIMPLE
A brand made by fisherman, for fisherman, with three driving factors: Mission, Performance, Innovation
The Mission Behind the Bait
Founded in 2018, Jake's Lure Joint began as a pursuit of technical perfection in a small garage workshop. What started as a personal passion with my wife evolved into a professional mission to engineer superior tackle. As an active-duty military member, I’ve had the unique opportunity to field-test my designs in diverse waters across the country. Our brand is built on the same values I live by: integrity, discipline, and excellence.
Proven Performance & Precision Plastics
We specialize in high-impact soft plastics, including our signature 2.75" Tiny Tubes and the heavy-hitting 5" Mondo Tubes—a staple for landing trophy Bass. At Jake's Lure Joint, quality isn't rushed. Every lure undergoes a 48-hour chemical curing process to ensure the plastic settles for maximum durability and optimal underwater action. Tested by anglers nationwide, these baits are designed to trigger strikes when the pressure is on.
The Next Generation of Innovation
The lineup of soft plastic fishing lures is always expanding. Whether it be the most recent release of our 4.2" and 5.2" Recon Minnow, or going all the way back to our first custom mold - the 5.25" Baton. Our innovation always comes in multiple forms, designs, and colors. The goal is always to remain unique to help you dominate the water and catch more fish!
Swimbaits
Swimbaits
Terminal Tackle
Terminal Tackle